I’m sure that they’re excited, at least, but the rest of the world may not have noticed. Vodafone launched its UMTS services in 13 countries yesterday, including the UK and Japan, using ten handset models from various vendors. The company’s CEO said it was “payback time” for the huge investment they have made in UMTS infrastructure and handsets and set a goal of having 10M 3G subscribers on board by January 2006. Presumably many of its UMTS subscribers will be cannibalized from its GSM base.
Vodafone expects half its sales to be in Japan, where it faces stiff 3G competition from DoCoMo and KDDI. In Europe, the company set aggressive prices for services in order to compete with 3.
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