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RFID at the Concession Stand

Posted on Friday 20 August 2004

Late last month I wrote about RFID, and how I think that it will be an important technology trend over the next few years. Apparently I’m not alone, since both the National Football League and McDonalds have jumped on the bandwagon (joining other large organizations such as Wal-Mart, FedEx and the Department of Defense):

Contactless payment options reach consumers through sports venues, McDonald’s

Radio Frequency Identification (RFID) technology is being used to enable contactless payment solutions for consumers in various venues, all in the name of making the buying experience faster and more convenient.

On Track Innovations Ltd. (OTI) and Smart System Technologies Inc. (SST) announced a partnership to deploy 5,000 OTI Saturn readers at sports venues and retailers through the United States as part of STI’s PowerPay contactless microprocessor-based smart-card payment solution.

The solution, initially installed at the Detroit Lions’ Ford Field, the Philadelphia Eagles’ Lincoln Financial Field and the Seattle Seahawks’ Qwest Field, allows consumers to purchase items by waving a PowerPay tag in front of a PowerPay-enabled reader.

McDonald’s restaurants also this week announced certain of its locations will accept MasterCard PayPass, a contactless payment option that uses RFID.

(What I also find interesting is that a wireless magazine and Web site would picked up the story.)

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